How Aptoide gained 150 million users – without paid promotion

Alvaro Pinto, co-founder and COO of Aptoide, in his office (photo from Aptoide)

With legions of online businesses competing for a slice of the pie, many resort to shelling out cash to get noticed. Aptoide cuts through the noise with a simple concept: create value, keep it open and people will come to you

Two billion devices worldwide are powered by Android. Yet most Android users get their apps from just one place: the Google Play Store. But why limit yourself?
Among the options out there is Aptoide. It does not just offer an alternative Android app store – but countless of them, in a single marketplace. And unlike some app platforms that choose the content they want to promote, Aptoide keeps itself open to various types of apps.
“Anyone can come to [our] platform and create [an app] store,” said Alvaro Pinto, co-founder and COO of Aptoide. “For example, if you...

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