Nongguanjia: Housekeeper of Chinese farmers' fortunes

Source: Shutterstock

Combining fintech and e-commerce, Nongguanjia started by monetizing land circulation, to help hundreds of millions of Chinese farmers get financing and thrive

00:00/00:00
About half of China’s 560m farmers are part of small farming cooperatives that often lack financing. For the past six years, agricultural financing platform Nongguanjia, or “farmers’ housekeeper,” has been addressing that need, while expanding to become a one-stop agricultural platform for cooperatives and their members, with e-commerce thrown in. Composed of several families, the cooperatives are run like a small company. There were 2.2m farming cooperatives in 2019, accounting for half of the country’s total farming population. That’s more than double of the 980,000 involving more than...
Limited Reading

The rest of the content is only available if you are logged in.

Limited Reading

Edited by Matt Stanley, Bernice Tang

Your payment was not successful.

Please make sure you have entered your payment details correctly. Or try again in a few moments.

small logo

The discount code you entered is invalid

Please make sure you have entered your discount code correctly. Or try again in a few moments.

Download successful.

Your sample has been sent. Please check your email.

By accessing and using www.compasslist.com and all pages within the domain (the “Website”), You accept and agree to have read, understood, accepted and agreed to be bound by the Terms of Use and Privacy Policy in full. If you disagree with all or any part of these Terms of Use and Privacy Policy, please do not use or continue any further use of this website. You acknowledge that you are aware that this Website contains an archive of existing content as at 31 December 2021 and is not being actively managed. We are under no obligation to update the content on this Website and, accordingly, no new content or articles will be posted to the Website after 31 December 2021.