Nongguanjia: Housekeeper of Chinese farmers' fortunes

Source: Shutterstock

Combining fintech and e-commerce, Nongguanjia started by monetizing land circulation, to help hundreds of millions of Chinese farmers get financing and thrive

About half of China’s 560m farmers are part of small farming cooperatives that often lack financing. For the past six years, agricultural financing platform Nongguanjia, or “farmers’ housekeeper,” has been addressing that need, while expanding to become a one-stop agricultural platform for cooperatives and their members, with e-commerce thrown in. Composed of several families, the cooperatives are run like a small company. There were 2.2m farming cooperatives in 2019, accounting for half of the country’s total farming population. That’s more than double of the 980,000 involving more than...
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Edited by Matt Stanley, Bernice Tang

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