In China, coding education for children is in demand – but investors are wary

Coding lessons are most wanted by Chinese parents for their kids after English tuition, so hundreds of coding edtech startups have joined the fray

For years, China lagged behind the rest of the world in coding education for children. Although computer classes were conducted in elementary schools, they usually involved teaching how to use Microsoft Office. But in recent years, as China redefines itself as a global tech power and IT-related jobs grew in economic clout and prestige, more parents are wanting their kids to learn coding. Government directives promoting coding education for children have also bolstered demand for such lessons.

In 2018, there were more than 200 coding education startups targeting K12 kids. By 2019, one new coding education startup was registered every six days. Zhang Lijun, Executive Director of Sinovation Ventures, which has invested in over 30 edtech startups, expects the coding education market to continue growing over the next 5–10 years to reach half the size of the online kids' English tuition market, by now a mature one.

An earlier industry research report shared the same

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