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K11 is a shopping mall brand based in Hong Kong. It was founded in 2008 by entrepreneur Adrian Cheng. Cheng’s family owns and controls Hong Kong conglomerate New World Development, which deals mainly in property, infrastructure and services, department stores and hotels, and jewelry group Chow Tai Fook.

Born in 1979, Cheng is an entrepreneur from Hong Kong. He is the third-generation heir of the Cheng Yu-tung family, which founded the New World and Chow Tai Fook empire. With a BA from Harvard University, Cheng joined the family business in 2015, serving as executive vice chairman at New World Development. In 2008, he invented the concept of “museum-retail” - incorporating art into shopping - by founding the K11 luxury shopping mall brand. In 2017, Cheng and veteran investor Clive Ng cofounded C Ventures, which funds technology-driven businesses from the art, media and fashion sectors.

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