UGC

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Beijing Institute of Clothing Technology graduate; a former product manager at popular social network Douban, and one of its earliest designers. UGC expert and core member of UCDChina (User-Centered Design China), a community bringing in design/research methods from overseas.

Combining recipes, cooking tips and e-commerce, Xiachufang attracts food lovers with its tried-and-tested recipes, passionate discussions, mouth-watering food porn, and high-end kitchen gadgets and products.

Armed with 110 million monthly page views, Brilio is expanding its digital platform for young Indonesians who account for half of the national population.

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