Bright Ideas

Because Animals: Pioneering cultured meat for pets

  • USA
  • 4 min read
  • Jun 07, 2021
  • By Emanuela Ferraro

CEO and co-founder Shannon Falconer © Because Animals

The biotech startup is disrupting the pet food processing industry with cell-based food to minimize environmental “pawprints” and promote animal welfare

The unsustainability of global meat consumption by humans has led to the proliferation of plant- and cell-based foodtech startups worldwide but the environmental “pawprints” of domestic pets that rely mainly on meat and fish diets also add to the problem.
According to a 2017 research paper, cats and dogs were responsible for 25–30% of the environmental impact of meat consumption in the US. Although the sale of pet treats with sustainability credentials increased by 70% between 2015 and 2019, compared to only 30% for those without sustainability claims, cell-based pet food is not availa...

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Edited by Suzanne Soh

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