Bright Ideas

Duozhuayu: This platform sells pre-owned books after repairing them to look like new

  • China
  • 4 min read
  • Dec 05, 2019
  • By Li Yuan

Image: Shutterstock

Duozhuayu also uses its own algorithm to predict demand, selling about 2,000 used books daily 

Unlike the 2018 Amazon bestseller list, in which eight out of 10 books were published in the same year, only 10% of China’s bestselling books were published in 2018. According to a survey, 83% of the books sold in China in 2018 were not published in that year and almost 32% of the books were published in the preceding three years.  
While these statistics suggest that Chinese readers prefer secondhand books, in reality few Chinese book lovers would buy a used book as their first choice as many associate secondhand books with dirty appearance and discolored, dog-ear pages. 
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Edited by S. Mani, Wang Xiao'e

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