Fish trading startup Aruna thrives despite Covid-19 with a pivot to domestic sales

Indonesia

9 min read

Nov 30, 2020

By Putu Agung Wija Putera

©Tom Fisk/Pexels

Having brought forward its domestic expansion by one year, Aruna wants to use its recent funding to further boost market expansion, develop the tech for product traceability and an intelligent supply chain

The Covid-19 pandemic and its toll on the economy has jeopardized many startups’ operations in Indonesia. Companies have had to delay expansion plans, lay off staff or even close down. Fish trading e-commerce startup Aruna, however, saw an opportunity in fulfilling local demand as the export market flagged.
Building upon the foundation it laid in 2019, the company accelerated its expansion locally, working with major e-commerce platforms to launch its own B2C brand while also securing B2B demand. The plan was a success and Aruna experienced a major boost in revenue in the first half o...

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