Kuaishou: Grabbing a share of China's near-trillion-RMB livestreaming e-commerce market
- China
- 6 min read
- Jul 20, 2020
- By Wei Liu
Image: Shutterstock
With 300m daily users, the short video app for the grassroots has partnered JD.com to offer discounts to convert users into online shoppers
As China’s second most popular short video sharing app, Kuaishou, the short video app “for the grassroots,” is gearing up to take on internet shopping unicorns like Alibaba’s Taobao in China’s multitrillion-dollar e-commerce market.
Kuaishou has its following mainly among the lower-tier city residents and rural users, a market often overlooked by its larger rival Douyin, the Chinese version of TikTok, and the internet giants, which focus on consumers in big cities like Beijing and Shanghai. Over the past two years, Kuaishou has also rapidly expanded into an e-commerce hub, converting its sh...
Kuaishou has its following mainly among the lower-tier city residents and rural users, a market often overlooked by its larger rival Douyin, the Chinese version of TikTok, and the internet giants, which focus on consumers in big cities like Beijing and Shanghai. Over the past two years, Kuaishou has also rapidly expanded into an e-commerce hub, converting its sh...
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