Bright Ideas

VUE Vlog: Short-video editing app wants to be China’s Instagram of vlogs

  • China
  • 4 min read
  • Jul 07, 2020
  • By Li Yuan

Image: Unsplash

From starting as a short-video editing tool to a vlogging community today, VUE is talking to potential advertisers to help its vloggers make money 

In 2016, three young friends, who liked to travel together, observed that people were not only taking photos with their smartphones; they were also shooting videos, for posting on social media, but lacked good video editing tools in their phones. Sensing the market needed such a product, the trio launched the first edition of their VUE Vlog app in June that year. 
VUE Vlog immediately made it to the list of recommended apps by Apple’s App Store in 120 countries. Today, with 100m registered users, VUE Vlog is no longer just a video editing tool. It is also a video community where users...

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Edited by S. Mani, Wang Xiao'e

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