INNOVATION AT YOUR FINGERTIPS
Updated: 03/2017
Kata.ai
Indonesia / Jakarta , Indonesia
Pitch
Indonesian smart chatbot Kata.ai could be the magic portal for international enterprises to get a foothold in the world’s fourth most populous nation.
Why
Limited Indonesian media resources
Brands need to overcome language barriers to engage with Indonesia’s 80 million social media users.
Indonesian language challenges
Existing chatbot engines struggle with the highly mutable forms of the Indonesian language.
Dissatisfied consumers
Poor customer service and complaint management systems are common in Indonesia, including telcos
Market
80 million
The number of social media users in Indonesia, as of January 2016. Many brands engage these users through social media and messaging services.
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