Pivoting from Wi-Fi systems to smart fleet management, B’Smart is expanding rapidly to tap the US$12.7bn IoT for logistics market
In a smart move, Javier Escalante pivoted his startup from building Wi-Fi systems to the fast-growing IoT for logistics market, which he reckons is at least 20 times bigger.
He was researching for potential clients and competitors in the Wi-Fi systems market when he found that companies in fleet management lacked innovation. The big companies were slow to move and their clients were unhappy with the service. And those companies were ready for change – if someone could show them a better solution.
“So in 2017, we started with IoT and from BeWireless, I created B'Sm...
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