Foot Analytics: Turning pedestrian footfall into data for smart cities and retail

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Applying sensors and proprietary algorithms to digitalize spaces, Foot Analytics gathers data and insights on customer behavior in retail spaces,  stadia and airports

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Sixty per cent of mobile phones emit a signal that can be detected by nearly any sensors available on the market and Barcelona-based Foot Analytics is exploiting this potential by analyzing pedestrian movements to create relevant data for businesses. Every second, sensors detect thousands of Wi-Fi signals in what is called a “digitalized space.” “If an iPhone has the Wi-Fi signal switched off we cannot detect it, but that lasts for only 24 hours," said Akira Taniguchi, Foot Analytics CTO and co-founder. "The day after, it will automatically switch on again. For Android phones, it’s differ...
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Edited by Matt Stanley

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