Shiheng Tech: The brains behind Starbucks' online delivery success in China

© Shiheng Tech

Using real-time data analytics to optimize last-mile delivery, Shiheng Tech offers the perfect on-demand recipe for F&B businesses

00:00/00:00
Few people realize that it was a little-known startup that masterminded the phenomenal expansion of Starbucks's on-demand delivery business in China. Founded only in April 2017, Shiheng Tech won the contract to manage the delivery services for Starbucks's online business in 2018.  Starbucks launched its first online delivery services in Beijing and Shanghai amid great excitement that August. By the end of the year, the delivery services were extended to 30 cities, with about 2,000 outlets offering online ordering.Starbucks, which houses its online store on Ele.me, China's largest on-deman...
Limited Reading

The rest of the content is only available if you are logged in.

Limited Reading

Edited by Suzanne Soh

Your payment was not successful.

Please make sure you have entered your payment details correctly. Or try again in a few moments.

small logo

The discount code you entered is invalid

Please make sure you have entered your discount code correctly. Or try again in a few moments.

Download successful.

Your sample has been sent. Please check your email.

By accessing and using www.compasslist.com and all pages within the domain (the “Website”), You accept and agree to have read, understood, accepted and agreed to be bound by the Terms of Use and Privacy Policy in full. If you disagree with all or any part of these Terms of Use and Privacy Policy, please do not use or continue any further use of this website. You acknowledge that you are aware that this Website contains an archive of existing content as at 31 December 2021 and is not being actively managed. We are under no obligation to update the content on this Website and, accordingly, no new content or articles will be posted to the Website after 31 December 2021.