By continuing to browse this website, you consent to our use of cookies, as well as to our Terms of Use and Privacy Policy which provide additional information about how we process your data. This website uses cookies to enhance your user experience. Please read our Cookies Policy for more information on how we use cookies, as well as instructions on how to disable cookies. You may disable cookies through your internet browser settings, however this may result in some parts of the website not working properly for you.

© Mimic Seafood

Founder of food innovation hub Ivoro launches Mimic Seafood, a European pioneer in vegan fish substitutes

Pedro Alvarez Bretones is a veteran entrepreneur who has trodden an unusual path to startup creation, having first created and presided over food innovation hub Ivoro for almost two decades. For his latest venture, he is targeting an untapped niche in Europe's sustainable food market: fish substitutes. 
As a Spaniard, Alvarez lives in one of the countries with the highest fish consumption per capita in the world. Yet according to the UN, nearly 90% of the world's marine fish stocks are either depleted, over-exploited or fully exploited. Although there are no market figures for fi...

The rest of the content is exclusive to Premium subscribers

Subscribe now to continue accessing our full range of insights and data.

I’m a/an
  • Entreprenuer
  • Investors
  • Researcher
  • Technology & Startup Enthusiast
  • Government Staff

Gift This Article

The gift link can be opened by one recipient only.

You have 0 gift credits left this month

The discount code you entered is invalid

Please make sure you have entered your discount code correctly. Or try again in a few moments.

Download a free sample profile here to view premium content

This field is mandatory
This field is mandatory

Download successful.

Your sample has been sent. Please check your email.