Circular economy: Discarded goods get a new lease of life in Spain

From e-chargers inside phone booths, recycling chatbots to refurbished stadium seats from Atlético Madrid, the offbeat magic of the circular economy is fast becoming a lucrative business in Spain

Serial-entrepreneur Andrés Martínez of iUrban nearly missed a job interview when his phone battery started to run out while he was following directions to the office location. It was the eureka moment when he saw the incredible business potential of installing mobile charging stations inside redundant phone booths scattered across the city.

Today, iUrban e-charging stations can be found in phone booths, lamp posts, metros, and other public facilities. Backed by the City Council of Málaga and the Andalusian board of commerce, the company has expanded outside the national borders into neighboring Andorra, Romania and even across the ocean into Mexico.

Many eco-friendly startups like iUrban have been launched in Spain, with founders taking advantage of national incentives that encourage the creation of innovative recycling models, as part of the pan-European drive to support the circular economy. A circular economy is "an economy that reuses and recycles resources to keep them in play for as long as possible", according to the MacMillan dictionary. Circular economy initiatives have

To continue reading, please download the full report.

Your payment was not successful.

Please make sure you have entered your payment details correctly. Or try again in a few moments.

small logo

The discount code you entered is invalid

Please make sure you have entered your discount code correctly. Or try again in a few moments.

Download successful.

Your sample has been sent. Please check your email.

Our Privacy and Cookies policies and our Terms of Use may have been updated since your last visit. By continuing to browse this website, you consent to our use of cookies, as well as to our Terms of Use and Privacy Policy, which provides additional information about how we process your data. This website uses cookies to enhance your user experience. Please read our Cookies Policy for more information on how we use cookies, as well as instructions on how to disable cookies. You may disable cookies through your internet browser settings, however this may result in some parts of the website not working properly for you.