Spanish AI startups unleash the power of virtual assistants

More Spanish deep technology firms are shifting the paradigms in human-machine interactions, overhauling customer experience

First there was Siri and Alexa, the familiar voices on our Apple and Amazon devices. Joining them recently is Samsung, which acquired an intelligent assistant startup founded by Dag Kittlaus, Adam Cheyer and Chris Brigham, the creators of Siri. Not far behind are Microsoft and Tencent; both have started development of their own virtual assistants.

As these global tech giants continue to invest in chatbot technologies, human-robot interactions will soon become more frequent and ubiquitous. This is a trend some say will fundamentally transform how we connect with companies and brands, as well as reshape the way companies acquire and engage with their customers.

In a study on the implications of artificial intelligence (AI), Niraj Dawar and Neil Bendle from Canada’s Ivey Business School assert that virtual assistants will become the primary channel through which we obtain information and choose products. They boldly predict that in time, “consumers will shift their allegiance from a trusted brand to a trusted AI assistant.”

At the core of these

To continue reading, please download the full report.

Your payment was not successful.

Please make sure you have entered your payment details correctly. Or try again in a few moments.

small logo

The discount code you entered is invalid

Please make sure you have entered your discount code correctly. Or try again in a few moments.

Download successful.

Your sample has been sent. Please check your email.

By accessing and using www.compasslist.com and all pages within the domain (the “Website”), You accept and agree to have read, understood, accepted and agreed to be bound by the Terms of Use and Privacy Policy in full. If you disagree with all or any part of these Terms of Use and Privacy Policy, please do not use or continue any further use of this website. You acknowledge that you are aware that this Website contains an archive of existing content as at 31 December 2021 and is not being actively managed. We are under no obligation to update the content on this Website and, accordingly, no new content or articles will be posted to the Website after 31 December 2021.