The Big Picture

300 million users in 3 years: Cracking e-commerce the Pinduoduo way

  • China
  • 6 min read
  • Sep 19, 2018
  • By Li Yuan

The dark horse of online retail is our key to understanding China's new consumer growth story

In less than two months since its stock began trading on Nasdaq, the share price of Chinese e-commerce upstart Pinduoduo has been steadily rising – gaining a record high last Thursday, with a 60% increase over its IPO price. Shares of its bigger rival, Alibaba, meanwhile lost ground in the same period, shedding nearly 15% on the NYSE.
Pinduoduo is just three years old. It has about 300 million users, compared with Alibaba’s 617 million. Another Chinese e-commerce giant JD.com, founded 10 years ago and for the longest time viewed as the biggest threat to Alibaba, has roughly the...

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