Future Food Asia 2021: Consumers crucial for agrifood growth

Singapore

15 min read

Jun 09, 2021

By Wang Xiao'e

Panel discussion titled Capitalism for Good © Future Food Asia

President of AppHarvest David Lee thinks consumers must be told the truth about the need for technology for change in food because capitalism and consumerism are powerful forces

Before David Lee joined Impossible Foods as CFO and COO at the end of 2015, there were only big-name companies on his resume, including McKinsey, PG&E Corporation, Del Monte Foods, Best Buy and Zynga. Impossible Foods was little known back then, with no product in the market.
As a person who describes himself as always wanting to be part of a transformation, Lee accepted the offer to join Impossible Foods because he saw the potential for raising capital and creating consumer movements with its future products. After resigning from Impossible Foods in January to join NASDAQ-listed...

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Edited by Selva Kumar

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