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Recycling unicorn Aihuishou targets new markets with JD partnership; expands to India, Brazil and more

  • China
  • 6 min read
  • Oct 30, 2020
  • By Wang Xiao'e

Image: Shutterstock

Now called Wanwu Xinsheng, the startup recycles over 70,000 used electronic goods in China daily, clocking over RMB 2bn of transactions every month

After raising $105m Series E+ funding in September, China’s largest electronics recycling platform Aihuishou has reached $3bn in valuation. The Shanghai-based unicorn has also rebranded itself as Wanwu Xinsheng, which roughly translates to “a new life for everything" in Chinese, reflecting its ambition for further growth through deeper market penetration, new product segments and, for the first time, overseas expansion.
By making it easy for consumers to trade-in their used gadgets, Aihuishou now wields a nearly 80% share of the secondhand electronic goods market forecast to reach RMB 1tn b...

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Edited by Suzanne Soh

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IN THIS INSIGHT
STARTUPS ATRenew (formerly Aihuishou)

China

Founders Chen Xuefeng

China CEO and founder of ATRenew (formerly Aihuishou)

Founders Sun Wenjun (Jacky Sun)

China Co-founder of ATRenew (formerly Aihuishou)

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