SFTC: Riding on the rise of independent music and alternative media

Indonesia

5 min read

Jul 20, 2020

By Marcel Thee

SFTC shoots curated live session with bands in unique settings © Sounds From the Corner

From recording music sessions for its YouTube channel, Sounds From The Corner has expanded into content production, reflecting Indonesia’s fast-evolving media landscape

On a mission to bring Indonesia’s independent music scene to the masses, a team of music video archivists known as Sounds From the Corner (SFTC) have seen their user traffic grow to about 5m views a month, allowing them to also create a viable visual content production business for major consumer brands.
Launched in 2012, SFTC began by recording both live and curated music sessions for broadcast on its YouTube channel and website. Currently it gets around 25,000 new YouTube subscribers every month and expects to reach 500,000 total subscribers later this year.
The startup has also...

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Edited by Sophie Douez

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