Thousands of Farmers: Creative subscription model to help farms sell seasonal produce

China

4 min read

Jan 27, 2021

By Wang Xiao'e

Image: Shutterstock

Just a few months old, Thousands of Farmers plans to add more entertaining features to its farm-to-table social commerce, attracting young consumers

E-commerce is getting more popular among Chinese farmers, but they have sold far less online than they bought. In 2019, online retail sales in rural areas reached about RMB 1.7tn while the number for agricultural products was only around RMB 400bn. The reasons are multiple, from inadequate infrastructure for internet access and logistics, to farmers’ lack of data on production and sales that could be used to tell them what to produce and how to sell.
Recently, a new platform via WeChat mini program, Thousands of Farmers, made the headlines for helping farms trade produce online more e...

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Edited by Matt Stanley

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