Aimed at users in smaller Chinese cities, this startup relieves parental concerns about child safety in kindergarten and helps classrooms go digital.
Why
Concerns about child safety
Parents are worried about their children’s safety in kindergarten due to recent child abuse scandals.
Quality kindergartens wanted
Parents are willing to pay a lot for high caliber early childhood education.
Rural-urban imbalance
Socio-economic differences between rural and urban areas have led to a discrepancy in education quality.
Market
RMB 456.5 billion
China’s forecast early childhood education market in 2018, up from RMB 370 billion in 2016, reflecting country’s new two-child policy. Its forecast 2020 value is RMB 800 billion.
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