Timo Buetefisch, the CEO and co-founder of Europe's largest scooter rental firm Cooltra, discusses the successful offline-to-online shift to scooter-sharing app eCooltra
In just over two years, Barcelona-based eCooltra has become Europe's market leader in two-wheel electric transport. Moving from a purely offline store-based rental model to the most widely used online scooter sharing system in Europe; Cooltra plans to integrate both businesses into one platform to prepare for international growth via franchises. The eCooltra two-wheel sharing app will tap into Cooltra's well-established offline rental brand that is ranked as one of the world's top provider of two-wheel rentals.
As the CEO and co-founder of both companies, Timo Buetefisch shares his insights...
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