Ontruck CTO: How to build, scale technology in the road freight sector

© Ontruck

Iterate fast and understand your clients, explains Samuel Fuentes, co-founder and CTO of Ontruck, because "for us, innovation is business as usual”

Thanks to longstanding market inefficiencies, Madrid-based Ontruck spotted a business opportunity, leveraging digital penetration in the sector by deploying algorithms that optimize costs, couriers' routes and vehicle loads, to bring sustainability and efficiency to the short-haulage logistics sector.
Currently with two other offices in London and Paris, the startup provides on-demand B2B logistical solutions for haulage rental through a mobile app. Businesses upload their shipping orders onto the platform and carriers accept and fulfill the orders.  Using machine learning and bi...
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