Startups need to communicate the business benefits of green solutions to their customers, rather than just pitching the hi-tech
Can present-day technology help us to be more sustainable and stave off climate change’s negative effects? Startup founders at the Singapore Week of Innovation and TeCHnology (SWITCH) conference on November 8 argued that what’s urgently needed goes beyond cutting-edge science and technology. Instead, better business models can boost adoption of sustainable practices.In a panel titled “Why Sustainability is Not Just About Science,” Bolong Chew, CEO and co-founder of solar power installation startup Solar AI Technologies, said that even mature, proven technologies such as photovoltaic panels suf...
Edited by Matt Stanley