Inspired by rowdy teenagers: the Musical.ly story
- China
- 5 min read
- Nov 16, 2017
- By Sheila Zhao
©Musical.ly
Now better known as TikTok, the original Musical.ly was the only Chinese social app to have cracked the Western market – before it got snapped up by Bytedance and joined its stable of short video apps
It’s taken the US and Europe by storm but Musical.ly, the video-based social media app beloved by tweens and teenagers, was having trouble replicating that success back home in China.
That’s about to change though. Last week, Beijing-based Bytedance, a fast-rising media group and the owner of China’s biggest news aggregator Toutiao, announced its acquisition of Musical.ly in a deal reportedly in the US$800 million-to-US$1 billion range.
The union will advance the reach of both businesses, both within China and overseas. Toutiao alone boasts of 120 million daily active...
That’s about to change though. Last week, Beijing-based Bytedance, a fast-rising media group and the owner of China’s biggest news aggregator Toutiao, announced its acquisition of Musical.ly in a deal reportedly in the US$800 million-to-US$1 billion range.
The union will advance the reach of both businesses, both within China and overseas. Toutiao alone boasts of 120 million daily active...
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