Interviews

Orain: Making vending machines smarter and more profitable

  • Spain
  • 6 min read
  • May 18, 2020
  • By Gareth Gardiner Jones

© Orain

Vending machines can now interact with consumers and offer FMCG retailers valuable data, thanks to smart hardware from Barcelona-based Orain

Vending machines have been around for almost 140 years and remain little changed, yet these rather low-tech machines are far from dying out. Acting on a tip-off that adding value to the little-disrupted vending machine sector would pay off, Xavier Sans founded Barcelona-based hardware startup Orain to enable mobile payments for vending machines. 
Knowing the tastes and habits of machine users would be a major customer need, so Orain has since grown into a chat-based, interactive app and SaaS with IoT and AI capabilities, on top of allowing digital payments. 
“Our vision was to...

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Edited by Celine Lim, Bernice Tang

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