Chic by Choice: From Forbes' 30 Under 30 to insolvency


Lack of cashflow was the main reason for the demise of Chic by Choice, Europe’s leading luxury dress rental e-store

Two years ago, Chic by Choice was Europe's premier designer clothing rental platform for women, operating in 15 markets. The Portuguese startup aimed to emulate the success of Rent the Runway across the Atlantic. But while the latter still goes from strength to strength, having raised a further US$125m in March in a Series F round, its European counterpart has since been wound down and sold to a competitor.A unicorn, Rent the Runway has raised total investment of over half a billion dollars in the US, whereas Chic by Choice closed just two funding rounds in Europe, totaling €2m. Chic by C...
Limited Reading

The rest of the content is only available if you are logged in.

Limited Reading

Edited by Wendy Lovinger

Your payment was not successful.

Please make sure you have entered your payment details correctly. Or try again in a few moments.

small logo

The discount code you entered is invalid

Please make sure you have entered your discount code correctly. Or try again in a few moments.

Download successful.

Your sample has been sent. Please check your email.

By accessing and using and all pages within the domain (the “Website”), You accept and agree to have read, understood, accepted and agreed to be bound by the Terms of Use and Privacy Policy in full. If you disagree with all or any part of these Terms of Use and Privacy Policy, please do not use or continue any further use of this website. You acknowledge that you are aware that this Website contains an archive of existing content as at 31 December 2021 and is not being actively managed. We are under no obligation to update the content on this Website and, accordingly, no new content or articles will be posted to the Website after 31 December 2021.