Day Day Cook: Creating content that sells

Norma Chu, founder and CEO of Day Day Cook

She may not be a celebrity chef but Norma Chu, the analyst-turned-cook, is a familiar face in food-obsessed Hong Kong, where she has her recipe website to encourage youths to learn cooking

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Today, her Day Day Cook is a fast-growing food business spanning Hong Kong and China. Besides offering thousands of recipes and cooking videos, its online platform also sells meal kits, as well as other food- and cooking-related products. Earlier this year, it raised US$5 million in Series A financing from Heyi Capital, 500 Startups and mFund. Day Day Cook reaches out to users via social networks such as WeChat, China’s most popular messaging/social networking app, and video platforms like YouTube and Youku. According to the combined statistics on YouTube and Youku, Day Day Cook has near...
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Edited by Bernice Tang

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