Today, her Day Day Cook is a fast-growing food business spanning Hong Kong and China. Besides offering thousands of recipes and cooking videos, its online platform also sells meal kits, as well as other food- and cooking-related products. Earlier this year, it raised US$5 million in Series A financing from Heyi Capital, 500 Startups and mFund.
Day Day Cook reaches out to users via social networks such as WeChat, China’s most popular messaging/social networking app, and video platforms like YouTube and Youku.
According to the combined statistics on YouTube and Youku, Day Day Cook has near...
Norma Chu, founder and CEO of Day Day Cook
She may not be a celebrity chef but Norma Chu, the analyst-turned-cook, is a familiar face in food-obsessed Hong Kong, where she has her recipe website to encourage youths to learn cooking
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