iPinYou CEO: “It’s possible to capture 70–80% of market”

Grace Huang, founder and CEO of iPinYou

One of the first local firms to bring audience-targeted and programmatic ad buying to China, iPinyou now handles 18 billion ads daily, ruling the large brands market

As the company gears for its initial public offering in China, possibly as early as end-2016, its founder and CEO Grace Huang recently met up with CompassList at the Rise conference in Hong Kong.In this interview, Ms Huang recounts iPinyou’s early days and growth journey. She also discusses its expansion targets, beating competition, and the sector’s trends and outlook.How did the name iPinYou come about?We wanted to redefine advertising in this new digital age. So we came up with the name “pinyou 品友,” hoping to create a platform that – through technology and data – unites consumers with bra...
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