Grace Huang, founder and CEO of iPinYou
One of the first local firms to bring audience-targeted and programmatic ad buying to China, iPinyou now handles 18 billion ads daily, ruling the large brands market
In this interview, Ms Huang recounts iPinyou’s early days and growth journey. She also discusses its expansion targets, beating competition, and the sector’s trends and outlook.
How did the name iPinYou come about?
We wanted to redefine advertising in this new digital age. So we came up with the name “pinyou 品友,” hoping to create a platform that – through technology and data – unites consum...
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