Across the world, in many developed and developing nations alike, pets are big business. In the United States alone, the market value of the pet industry is currently estimated to be US$86 billion, and growing at a healthy 5% annually. In developing pet markets, like China, the sector is experiencing exponential growth in the region of 20% annually.
More and more people worldwide own pets, and welcome their pets into their homes as part of the family. There are an estimated 73 million pet dogs in the US and 43 million in Western Europe. Beyond the two main expenditures of food and veterinary c...
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