HomeRun: IoT devices for home-alone pets

© HomeRun

Founded by a pet owner who worried about leaving his dog alone at home, HomeRun is chalking up big sales in China’s billion-dollar pet care market

In the race to capitalize on China's fast-growing pet care market, estimated to be worth RMB 250bn by 2022, HomeRun founder Liu Kun had to make a tough decision as a first-time entrepreneur. Market research showed that pet ownership was growing fast with a total of 150m pets in 2015, from 100m in 2010. Seeing the market potential for pet care robots, Liu had left his job as R&D engineer to start HomeRun in July 2015 with RMB 1m seed funding from private investors.The company's growth has since been exponential. In 2018 its sales of smart pet-care devices topped RMB 10m, with over 30,000 fo...
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Edited by Suzanne Soh

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