Pahamify: From YouTube success to new popular edtech app

Pahamify received $150,000 from Y Combinator in March 2020 © Pahamify

Created by ex-PhD students, Pahamify combines the scientific approach with animation and games to bring back the excitement of discovery in learning

Take Aristotle’s first principles thinking, throw in some "rockstar teachers" – and you get Pahamify, the edtech startup co-founded by Indonesian YouTube personality Rousyan Fikri.Pahamify is an app that uses animation and interactive elements to recreate the excitement of discovery in learning – something Fikri realized was missing from most local edtech platforms. And so, as he has done for his 370,000 subscriber-strong YouTube channel, Hujan Tanda Tanya (or Raining Question Marks, in English), Fikri avoids simply uploading conventional school syllabi to Pahamify. Instead it hires “rock...
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Edited by Celine Lim, Bernice Tang

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