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NotCo: Will this Bezos-backed plant-based foodtech be Chile's first unicorn?

  • Chile
  • 6 min read
  • Dec 28, 2020
  • By Emanuela Ferraro

© The Not Company

Armed with $85m Series C funding, NotCo has expanded to the US, competing head-on with popular US alt-protein brands for a foothold in the multibillion-dollar vegan market

In November, across the US, the Amazon-owned Whole Foods Market began stocking cartons of a new milk-like beverage, but marketed as NotMilk. As a plant-based alternative to animal-sourced milk, NotMilk is made up of a surprising cocktail of pineapples, peas, cabbage and sunflower oil that, thanks to the work of AI algorithms, tastes like conventional milk.
Behind NotMilk is The Not Company (NotCo), a Chilean alternative protein startup backed by Amazon CEO Jeff Bezos. NotCo raised $85m Series C funding in September 2020 to drive its expansion in the lucrative US market, breaking the dominan...

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Edited by Suzanne Soh

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IN THIS INSIGHT
STARTUPS The Not Company (NotCo)

Chile

Founders Matías Muchnick

Chile CEO and co-founder of The Not Company (NotCo)

Founders Pablo Zamora

Chile Senior Scientific Advisor and co-founder of The Not Company (NotCo)

Founders Karim Pichara

Chile CTO and co-founder of The Not Company (NotCo)

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