Bewe: From LatAm to the US, scaling fitness and wellness business globally post-Covid

Bewe's CEO and founder Diego Ballesteros © Bewe

Serial entrepreneur Diego Ballesteros’s latest venture Bewe seeks to disrupt the lucrative US wellness and fitness market with more competitive pricing

Against the odds, Bewe, a beauty and fitness services-focused SaaS startup, has expanded into new markets despite Covid-19 disruptions sweeping across the world. It also raised €2m in new funding last month.“Last month, we even exceeded our target set in January,” says Bewe’s CEO and founder Diego Ballesteros, speaking from Madrid in a telephone interview late June. “I hadn’t planned to start the commercialization of our product in English-speaking countries so quickly [but for] the acceleration of our sales and revenue growth.”Counting over 2,500 clients currently in Latin America, Bewe’s Saa...
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Edited by Suzanne Soh

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