Smart Agrifood 2021: SVG Ventures's Hartnett, Land O'Lakes's Bekele on disruption in agrifood chain

John Hartnett, CEO and founder of SVG Ventures/THRIVE (L) and Teddy Bekele, CTO of Land O'Lakes

How US farming cooperative Land O’Lakes and leading CPG brands are working with famers and tech firms to overcome agritech challenges, transform the whole value chain 

At the Malaga Smart Agrifood Summit in Spain on September 30, CEO of SVG Ventures/THRIVE accelerator John Hartnett and CTO of Land O´Lakes Teddy Bekele got together to discuss the challenges and opportunities in diverse agrifood tech segments. Hartnett, who is the founder of the Silicon Valley-based agrifood investment firm, also examined the digital transformation of the rural landscape with Bekele, who has worked at the US agribusiness and food company the past eight years.The following discussion has been edited for length and clarity.John Hartnett: Teddy, you're in a front-r...
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Edited by Suzanne Soh

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