The Watertree Project: Eliminating single-use plastic water bottles in Malaysia

© The Watertree Project

With high-profile Malaysian corporate clients under its belt, the startup is in no hurry to raise funds, preferring to focus on raising public awareness and winning mindshare

Bottled water appeared on the market in the 16th century. Hundreds of years later,  the invention of PET, which led to a significant decline in packaging costs, made it a mainstream beverage container, but along with its popularity came grave challenges. About 1,500 plastic bottles end up as waste in landfills or oceans every second, and it takes 400–700 years for them to degrade in the environment. Struck by news in 2018 that a whale that washed ashore in Indonesia had almost 1,000 pieces of plastic items, including bottles, bags and straws in its stomach, Malaysian Christine Teh de...
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