Bright Ideas

ScentRealm: Digitally reproducing scents on demand

  • China
  • 5 min read
  • Mar 09, 2021
  • By Li Yuan, Wang Xiao'e

© ScentRealm

Unlike colors and sounds, scents are hard to code and digitalize. ScentRealm has not only done it, but has also opened its scent editor and database to the public

VR headsets and immersive 3D audio enable moviegoers to experience what it is really like to be inside a movie. However, their noses are seldom pleased in a similar manner, despite attempts to add scents to the cinematic experience. 
In the 1950s, Hans Laube invented Smell-O-Vision, which could, through a movie theatre’s air conditioning system, release odors according to what the audience sees in a movie. It didn’t work well due to poor timing control, inconsistent amounts of scent and the fact that smells commingle. 
Now, Hangzhou-based startup ScentRealm has made it possible...

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Edited by Matt Stanley, S. Mani

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