When Isabelle Decitre and ID Capital, the Singapore-based private equity firm she founded and heads, created the Future Food Asia (FFA) conference in 2017, Asian agrifood technology was still a little-known sector. Investors and entrepreneurs were mostly looking at the trending markets of that time, namely ride-hailing, e-commerce and fintech. However, Decitre, who prior to investing in agrifood had spent more than 20 years in the luxury and beverage sectors, believed in the potential and importance of agrifood tech in Asia, home to about 4.5bn people. Hence she created FFA to showcase in...
Future Food Asia 2019. Isabelle Decitre (leftmost), CEO and founder of ID Capital, organizer of Future Food Asia ©ID Capital/Future Food Asia
More than a meeting of startups and investors, the conference showcases ID Capital’s investment thesis and Big Ag’s support for agrifood tech in the world’s most populous region
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