Spanish VR edtech Play2Speak targets China's K-12 market

Keen on the multibillion-dollar tutoring market in Asia, Play2Speak creates VR immersive learning to help kids overcome the fear of learning a new language 

Spanish edtech startup Play2Speak has made not one, but two pivots over the past year – in business model and in market. The Madrid-based company has switched to targeting the massive tutoring market in China worth over $52bn, offering kids English-language learning through the immersive experience of VR storytelling and interactive games.After raising €51,000 via crowdfunding on Seeders, Play2Speak changed to a B2B model in the last quarter of 2019, from selling standalone titles directly to consumers via educational content e-commerce platforms. Created to help children learn Engli...

Edited by Suzanne Soh, Bernice Tang