Aruna
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Co-founder and CTO of Dekoruma
Despite his young age, Aruna Harsa has dabbled in developing various apps while still at Nanyang Technological University in Singapore. He exited a SaaS apps building solutions startup Dashell after two years in 2014.The Mathematics and Economics graduate then went on to develop an on-demand beauty services app Vanitee, but left the startup after only eight months when its Series A funding closed in 2015. Based in Singapore, the serial techpreneur is now co-founder and CTO of home decor and furniture e-commerce site Dekoruma.
Despite his young age, Aruna Harsa has dabbled in developing various apps while still at Nanyang Technological University in Singapore. He exited a SaaS apps building solutions startup Dashell after two years in 2014.The Mathematics and Economics graduate then went on to develop an on-demand beauty services app Vanitee, but left the startup after only eight months when its Series A funding closed in 2015. Based in Singapore, the serial techpreneur is now co-founder and CTO of home decor and furniture e-commerce site Dekoruma.
UMG Indonesia is a subsidiary of the Myanmar-based UMG conglomerate that was founded in 1998. The Indonesian company is a hardware and machine distributor, with property interests in Indonesia. In 2017, UMG provided seed funding to fishery tech startup Aruna.
UMG Indonesia is a subsidiary of the Myanmar-based UMG conglomerate that was founded in 1998. The Indonesian company is a hardware and machine distributor, with property interests in Indonesia. In 2017, UMG provided seed funding to fishery tech startup Aruna.
Co-founder and COO of Aruna
Indraka Fadhlillah became an entrepreneur after graduating from university. Between 2011 and 2015, he was the co-founder and CEO of a T-shirt production startup “Give Production”. In 2015, he joined two former Telkom University students to establish PasarLaut.com that was later re-branded as Aruna. Hailing from the coastal region, Indraka is building up connections in the fishery business as the COO of Aruna.
Indraka Fadhlillah became an entrepreneur after graduating from university. Between 2011 and 2015, he was the co-founder and CEO of a T-shirt production startup “Give Production”. In 2015, he joined two former Telkom University students to establish PasarLaut.com that was later re-branded as Aruna. Hailing from the coastal region, Indraka is building up connections in the fishery business as the COO of Aruna.
Co-founder and CEO of Aruna
Farid Naufal Aslam was the CTO of a Bandung-based design studio Monoponik from 2012 to 2014, while he was still reading for a degree in Business Management in Technology and Informatics at the Telkom University in Indonesia. In 2015, he established PasarLaut.com, an e-commerce platform for fishermen. PT Aruna Jaya Nuswantara was later incorporated to transform PasarLaut.com into a fishery tech startup Aruna.
Farid Naufal Aslam was the CTO of a Bandung-based design studio Monoponik from 2012 to 2014, while he was still reading for a degree in Business Management in Technology and Informatics at the Telkom University in Indonesia. In 2015, he established PasarLaut.com, an e-commerce platform for fishermen. PT Aruna Jaya Nuswantara was later incorporated to transform PasarLaut.com into a fishery tech startup Aruna.
Co-founder and Chief General Affairs Officer of Aruna
While studying at Telkom University in Indonesia, Utari Octavianty worked in the marketing department of the telecoms company Telkom and also as a secretary at the university. She graduated with a Business degree in 2015 and co-founded PasarLaut.com. She later became the Chief General Affairs Officer of Aruna, a fishery tech startup that evolved from PasarLaut.com.
While studying at Telkom University in Indonesia, Utari Octavianty worked in the marketing department of the telecoms company Telkom and also as a secretary at the university. She graduated with a Business degree in 2015 and co-founded PasarLaut.com. She later became the Chief General Affairs Officer of Aruna, a fishery tech startup that evolved from PasarLaut.com.
Co-founder and CEO of Dekoruma
Dimas Harry Priawan made the switch from engineering to work at e-commerce solutions firm aCommerce when he returned to Indonesia, after pursuing a master’s in Environmental and Energy Management at the University of Twente in the Netherlands.The Electrical and Electronic Engineering graduate from Singapore’s Nanyang Technological University had also previously worked as a device engineer for ST Microelectronics. He is now CEO of Dekoruma which he co-founded with fellow NTU graduate Aruna Harsa.
Dimas Harry Priawan made the switch from engineering to work at e-commerce solutions firm aCommerce when he returned to Indonesia, after pursuing a master’s in Environmental and Energy Management at the University of Twente in the Netherlands.The Electrical and Electronic Engineering graduate from Singapore’s Nanyang Technological University had also previously worked as a device engineer for ST Microelectronics. He is now CEO of Dekoruma which he co-founded with fellow NTU graduate Aruna Harsa.
Based in the Netherlands, Prosus is a global investor in consumer tech and Internet companies. It is a subsidiary of South African tech investment company Naspers. In August 2021 the two companies completed a cross-holding agreement in which Naspers owns 57% of Prosus while Prosus owns 49% of Naspers. The two companies share a single board.Prosus is the largest shareholder in Chinese tech giant Tencent and Russian tech platform Mail.ru. Meanwhile, its venture division invests in a variety of fintech, food delivery, and other consumer tech companies. In Indonesia, it has invested in Bibit, a stock and mutual funds investment platform, as well as fishery trading and community development startup Aruna. It has also invested in edtech platforms like Indian executive learning platform Eruditus, and US-based coding education company SoloLearn.
Based in the Netherlands, Prosus is a global investor in consumer tech and Internet companies. It is a subsidiary of South African tech investment company Naspers. In August 2021 the two companies completed a cross-holding agreement in which Naspers owns 57% of Prosus while Prosus owns 49% of Naspers. The two companies share a single board.Prosus is the largest shareholder in Chinese tech giant Tencent and Russian tech platform Mail.ru. Meanwhile, its venture division invests in a variety of fintech, food delivery, and other consumer tech companies. In Indonesia, it has invested in Bibit, a stock and mutual funds investment platform, as well as fishery trading and community development startup Aruna. It has also invested in edtech platforms like Indian executive learning platform Eruditus, and US-based coding education company SoloLearn.
Despite a lack of infrastructure and threats from middlemen, Aruna continues to help Indonesian fishing communities find buyers for their catch and manage their money better.
Fish trading startup Aruna thrives despite Covid-19 with a pivot to domestic sales
Having brought forward its domestic expansion by one year, Aruna wants to use its recent funding to further boost market expansion, develop the tech for product traceability and an intelligent supply chain
Indonesian insurtech Qoala survives pandemic with new partners and products
Acquisition of Thai insurtech FairDee to spearhead expansion into Southeast Asia, building on earlier entry into Malaysia and Vietnam and a Covid-19 travel insurance product at home
Shrimp farming IoT startup JALA to launch franchise program by mid-2021
Despite delays to hardware manufacturing and global expansion during the pandemic, JALA achieved encouraging growth in 2020 and is gearing up for a pre-Series A fundraising round
Ruangguru, Amartha founders made aides to Indonesian President
Seven young leaders appointed to assist President Joko Widodo in non-ministerial tasks, with an emphasis on innovation
Indogen Capital eyes new growth fund of $100m as foreign tech investors stay keen on Indonesia
With its Japanese investment partner Striders, Indogen plans to boost growth-stage funding in Indonesia and open doors for portfolio companies to new markets in East Asia
Indonesia 2020: Investors say opportunities still abound despite downturn risk, past year's flops
VCs weigh in on deal flows, valuations, the sectors they favor, and chances of more tech IPOs
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