Tanihub

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TaniHub Group's farm-to-table marketplace and agri-crowdfunding offers a two-pronged approach to help farmers to increase earnings and grow their business.

Michael Sugianto joined the Startup Weekend 2015 event, while reading his bachelor's degree in Business Information System at Universitas Bina Nusantara. Michael and other team members spent over 54 hours developing the idea for a farm-to-table online marketplace. The team won the runner-up prize, and the business idea was further developed into TaniHub.Michael graduated in 2016 and decided to focus on building TaniHub full-time. In 2017, the TaniHub team also launched the agri-focused P2P lending platform TaniFund, expanding TaniHub into the TaniGroup.

Ivan Arie Sustiawan has over 15 years of experience in accounting and auditing roles at various companies, including multinational supermarket franchise Carrefour, logistics company TNT and conglomerate Tiara Marga Trakindo. He left Trakindo in 2015 and worked at HappyFresh, etobee and TaniHub during 2016. The accounting graduate from Universitas Trisakti later became the CEO of both TaniHub and TaniFund, collectively known as TaniGroup.

Tenaya Capital was originally founded in 1995 as Lehman Brothers Venture Partners. In 2009, following Lehman's bankruptcy, Tenaya was spun off into an independent company, with HarbourVest Partners acquired their existing investments. Since then, Tenaya has invested in some major tech companies, including event ticketing company Eventbrite, early fashion e-commerce firm Zappos, and Uber competitor Lyft. They have so far made two investments into Indonesian companies: agritech e-commerce platform TaniHub, and “Uber-for-logistics” company Kargo Technologies. Tenaya typically invests in Series B and Series C rounds, although they have gone into Series A and later rounds as well. 

Trained in mathematics and economics, Pamitra Wineka has worked as an analyst for mutual funds distributor Danareksa, JP Morgan and the World Bank. After four years with the World Bank, he joined TaniHub as co-founder and president in 2016.Pamitra graduated in Mathematics at Institut Teknologi Bandung in 2010 and obtained a master's in Economics in 2011 from the University of Illinois at Urbana-Champaign, USA. He is also a partner and senior advisor at P2P lending firm Perdana and microloan app Akulaku.

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