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Alejandro Wonenburger García came up with the idea for Plant on Demand (POD) during a research project for his joint master’s degree studies in Finland and the Netherlands.He specialized in International Business at SeAMK (Seinäjoki University of Applied Sciences) in western Finland from 2013–17. He was based in the Netherlands during 2015–16 to read Strategic Management and International Business Management at Fontys Venlo University of Applied Sciences in Limburg. He speaks six European languages including Dutch.Since 2018, the Spanish co-founder of POD has taken on the roles of project coordinator and chief commercial officer. The POD agrifood marketplace and online management platform is specially designed for the needs of small-scale farmers.

Finnish native Pia Henrietta Moon, has been a scout leader since 2003. Her first job was in event management and tourism operations in India for Sunset Getaways & Insta tourism in 2007. While studying at the University of Economics and Business in Vienna, she met American engineer Christopher Carstens in 2013 at a global solutions innovation program organized by Singularity University in California. She left university in 2014 and co-founded Carbo Culture as CEO in 2016 with Carstens as CTO.In 2016, Moon also joined the electronics company Yleiselektroniikka as a board member, the youngest person in Finland to hold such a position in a listed company. Moon also founded edtech startup Mehackit in 2013 and became its chairwoman for four years.  She exited both companies in 2018 to focus on running Carbo Culture.While at university, Moon also worked for over two years at Rails Girls, a not-for-profit for women in tech. In Finland, she joined the student entrepreneurship society in 2011 and completed an internship in 2010 at the Ministry for Foreign Affairs of Finland. In 2015, she joined the World Economic Forum’s Global Shapers youth community initiative in Helsinki.

Ali Harlin completed two doctorates in chemical engineering and in polymer science in 1995 and 1996 respectively. He spent 11 years developing the Borstar technology related to bimodal PE and PP. He has also worked as a research director for packaging materials and cable machinery. He currently works as a research professor and lecturer at two local universities in Finland. In 2003, he joined Tampere University of Technology as a professor for fiber materials and technical textiles. In 2014, he also started lecturing at LUT University as a professor specializing in packaging and polymeric materials.Since 2005, the industrial biomaterial specialist has also been working at the Technical Research Centre of Finland VTT where he became the product R&D team leader for Infinited Fiber, a startup he co-founded in 2016 with CEO Petri Alava.

Part of the Finnish Virala Group, Nidoco AB was established in Stockholm in 1965. The Swedish investment company is run by well-known Nordic family investors Alexander and Albert Ehrnrooth. The former is the CEO of Virala Oy AB. The latter was appointed as chairman of the Virala board in 2015. Nidoco and its four subsidiaries have stakes in more than 300 companies worldwide, including major shareholdings in three listed companies like Enersense International in Finland. Nidoco’s equity portfolio was worth nearly €360m in 2020.

Cleantech to remove and convert biomass into stable, sustainable biochar, drawing down carbon for thousands of years.

Backed by €30m funding and orders from global brands, Finnish cleantech will build flagship factory to scale production of regenerated biodegradable microplastic-free textile fibers.

Guillermo Lamelas Nogueira is a telecommunications engineer who is the co-founder of Alén Space and of which he has been CEO since 2018. His previous experience in the telecommunications sector and in international startup acceleration include HTI & Berren AG in Switzerland and Karlenkaski, OY in Finland. Lamelas has also held various managerial positions at Telefónica de España S.A.U. from 2000 to 2015 and had established Impact before joining Alén Space. Guillermo studied at Spain's Vigo University and graduated with an MBA from INSEAD in 2006. He has also participated in two expert programs on cooperation and development and the Internet.

Ulises Vidal Sanz graduated in 2016 with a bachelor’s in Telecommunications Engineering from the University of Granada in Spain. In 2015, he also spent a year studying in Finland at Tampere University of Technology. On his return, Vidal completed a master’s in Data Science at MBIT School in Madrid in 2018.He worked as a data scientist at online marketing agency OrbitalAds. In 2018, he co-founded Plant on Demand (POD) with university friends. In 2019, he started working full-time as a data scientist and full-stack developer at POD to help small-scale farmers get the best market prices by selling their produce directly to local residents.

Petri Alava has over 15 years of industry experience in logistics, publishing and waste management. In 1989, he completed a master’s in industrial engineering and started his management career at Finncont Oy, a subsidiary of GWS Group. He went on to work at Rocla Oy in 2001 as managing director of the Rocla Robotruck Group with manufacturing units in Finland and Sweden. He also held senior management roles at Vapo Oy and Kekkilä Oy.In 2015, he became the managing partner of Profon Oy and also co-founded cleantech materials startup Infinited Fiber as CEO. Based in Helsinki, he is also currently chairman of various companies, as well as the CEO of Solid Environmental Technologies.

Fortum Oyj is a Finnish state-owned energy company operating power plants and co-generation plants across the nation. Listed on the NASDAQ OMX Helsinki stock exchange, Fortum is reputed to be Finland’s biggest company in terms of revenue generated in 2020.It is also Europe's third-largest producer of carbon-free electricity and the second-largest producer of nuclear power. Ranked as the fifth largest heat producer globally, Fortum supplies electricity and heating directly to consumers in Finland, Germany, Central Europe, the UK and the Nordic countries.Fortum invested in Finnish cleantech Infinited Fiber, taking up a 4% stake in 2019, to complement the energy company’s biorefining value chain and to improve resource efficiency. The cleantech investee aims to license its biodegradable fiber technology to help industry partners to manufacture innovative materials from textile and industrial waste.

Santiago Corral Rodriguez worked at Dutch online lighting supplier Any Amp as a video manager and country manager in Spain from 2013 to 2015. He also worked at Dutch produce distributor Direct Fresh International in administration and control assistance in 2016.After completing a business administration degree at Granada University in 2012, Corral went to Finland to study International Business at SeAMK (Seinäjoki University of Applied Sciences) and graduated in 2016. He also obtained a postgrad qualification in Entrepreneurship at University of Deusto in the Basque Country, Spain.He worked at Sonar Ventures in 2017 before co-founding Plant on Demand (POD) in 2018 as COO and Customer Success Manager. POD is an e-marketplace and online management platform for small-scale food producers.

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