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Alejandro Wonenburger García came up with the idea for Plant on Demand (POD) during a research project for his joint master’s degree studies in Finland and the Netherlands.He specialized in International Business at SeAMK (Seinäjoki University of Applied Sciences) in western Finland from 2013–17. He was based in the Netherlands during 2015–16 to read Strategic Management and International Business Management at Fontys Venlo University of Applied Sciences in Limburg. He speaks six European languages including Dutch.Since 2018, the Spanish co-founder of POD has taken on the roles of project coordinator and chief commercial officer. The POD agrifood marketplace and online management platform is specially designed for the needs of small-scale farmers.

Finnish native Pia Henrietta Moon, has been a scout leader since 2003. Her first job was in event management and tourism operations in India for Sunset Getaways & Insta tourism in 2007. While studying at the University of Economics and Business in Vienna, she met American engineer Christopher Carstens in 2013 at a global solutions innovation program organized by Singularity University in California. She left university in 2014 and co-founded Carbo Culture as CEO in 2016 with Carstens as CTO.In 2016, Moon also joined the electronics company Yleiselektroniikka as a board member, the youngest person in Finland to hold such a position in a listed company. Moon also founded edtech startup Mehackit in 2013 and became its chairwoman for four years.  She exited both companies in 2018 to focus on running Carbo Culture.While at university, Moon also worked for over two years at Rails Girls, a not-for-profit for women in tech. In Finland, she joined the student entrepreneurship society in 2011 and completed an internship in 2010 at the Ministry for Foreign Affairs of Finland. In 2015, she joined the World Economic Forum’s Global Shapers youth community initiative in Helsinki.

Cleantech to remove and convert biomass into stable, sustainable biochar, drawing down carbon for thousands of years.

Guillermo Lamelas Nogueira is a telecommunications engineer who is the co-founder of Alén Space and of which he has been CEO since 2018. His previous experience in the telecommunications sector and in international startup acceleration include HTI & Berren AG in Switzerland and Karlenkaski, OY in Finland. Lamelas has also held various managerial positions at Telefónica de España S.A.U. from 2000 to 2015 and had established Impact before joining Alén Space. Guillermo studied at Spain's Vigo University and graduated with an MBA from INSEAD in 2006. He has also participated in two expert programs on cooperation and development and the Internet.

Ulises Vidal Sanz graduated in 2016 with a bachelor’s in Telecommunications Engineering from the University of Granada in Spain. In 2015, he also spent a year studying in Finland at Tampere University of Technology. On his return, Vidal completed a master’s in Data Science at MBIT School in Madrid in 2018.He worked as a data scientist at online marketing agency OrbitalAds. In 2018, he co-founded Plant on Demand (POD) with university friends. In 2019, he started working full-time as a data scientist and full-stack developer at POD to help small-scale farmers get the best market prices by selling their produce directly to local residents.

Santiago Corral Rodriguez worked at Dutch online lighting supplier Any Amp as a video manager and country manager in Spain from 2013 to 2015. He also worked at Dutch produce distributor Direct Fresh International in administration and control assistance in 2016.After completing a business administration degree at Granada University in 2012, Corral went to Finland to study International Business at SeAMK (Seinäjoki University of Applied Sciences) and graduated in 2016. He also obtained a postgrad qualification in Entrepreneurship at University of Deusto in the Basque Country, Spain.He worked at Sonar Ventures in 2017 before co-founding Plant on Demand (POD) in 2018 as COO and Customer Success Manager. POD is an e-marketplace and online management platform for small-scale food producers.

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