Good Food Institute

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Combining recipes, cooking tips and e-commerce, Xiachufang attracts food lovers with its tried-and-tested recipes, passionate discussions, mouth-watering food porn, and high-end kitchen gadgets and products.

A programming hobbyist since childhood, Zheng Feike (Frank Zheng) started a career in computing after a four-year education at the Harbin Institute of Technology. Zheng has worked at Renren and Gfan as product manager, and bootstrapped GezBox in 2011.

López-Urdiales is a Spanish aeronautical engineer. In 2009, he founded space transportation company, Zero 2 Infinity, and is also its CEO. Prior to that, he lectured at the Polytechnic University of Catalonia in space vehicles and space propulsion and was General Manager at the Barcelona Aeronautics and Space Association. He has previously worked at Boeing and Boston Consulting Group. He holds an MBA in Management from Paris' Institute of Engineers and two master's degrees, one in Aeronautical Engineering from the University Polytechnic of Madrid, and the other in Aeronautics and Astronautics from the Massachusetts Institute of Technology (MITT). 

Patxi Larumbe is the Spanish CCO and co-founder at 3D printing food tech and cell-based meat startup Cocuus, where he has worked since he co-founded it in 2017. Before Cocuus, Larumbe founded and directed eight other companies, the majority, like Cocuus, also based in Pamplona, Navarre. During his extensive entrepreneurial career, Larumbe had experience with design and manufacturing in 3D processes, which he used to innovate in Cocuus.  Before Cocuus, he was a director at his building materials distribution company, On Clima, for two years, which was preceded by a two-year stint heading up Tohama, an IoT tech developer for Somfy products.  Prior to that, he was commercial director for 20 years at building services company Terradisa and also founded its Catalonia offices.From 2000–2013, Larumbe was the founder and board member at Acustica Arquitectonica, an acoustic architectural design company and from 1995–2005, he had the same responsibilities at his hospitality company, Ostatu Zaharra. Other companies he founded were were Render (1990–96), Netcorp Factory (1996–2000) and No Solo Futbol ("Not Just Soccer") (2000–2004).   Larumbe studied electronics at first degree level in Pamplona. 

Daniel Rico Aldaz is the Spanish COO and co-founder at 3D printing food tech and cell-based meat startup Cocuus, where he has worked since he co-founded it in 2017. Before Cocuus, Rico founded an industrial design company, Rico Ingenio, which was established in 2009, where he continues to be a founding partner.His last full-time position before Cocuus was at systems automation company Kaizen for less than a year, where he headed up the technical office. Prior to that, Rico briefly led the computer-to-plate (CTP) and quality control departments at printers Estellaprint. For 15 years, until 2016, Rico was founder at his own industrial design company El Seis Y El Cuatro.Rico’s varied career has also seen him as head designer of children's parks and gyms at Mader Play, as an IT teacher at a worker’s foundation and as both a graphic and an artistic designer in two communication agencies and a lighting company. During his career,  Rico has had experience with design and manufacturing in 3D processes, which he used to innovate in Cocuus.  Rico did not attend university. He studied music and design at high school.

Daan Luining is the Dutch co-founder and CTO at cell-based meat startup Meatable, the first to claim a highly scalable culture technology, where he has worked since 2018.  He is also a research director at the Cellular Agriculture Society in Leiden, a joint initiative for cell-based startups to share knowledge and to collaborate on projects to further scale the sector. Luining is also on the board of directors at the not-for-profit Cultured Meat Foundation that promotes sector innovation. His past posts have all been in the area of research, either as a researcher or a technician, and at the same time as completing studies. His last job was as a research strategist at New York-based New Harvest, a callular food rsearch funding body, where he worked for a year and met Dr. Kotter, the inventor of Meatable’s cellular technology. His research positions from 2009–15 were in the area of cell culture,  mass spectrometry and DNA sequencing at the Maastricht University, University Medical Center Amsterdam, Utrecht University and Leiden University. Luining holds a master’s in biological sciences from Leiden University in the Netherlands. 

Saasha Celestial-One is the American-born COO and co-founder of zero food waste app OLIO. Celestial-One, a name chosen by her hippy parents in rural Iowa, went on to work as an analyst at Morgan Stanley after graduating in economics at the University of Chicago in 1998. She started an MBA program at Stanford University Graduate School of Business in 2002 where she met OLIO’s British co-founder Tessa Clarke.The American banker joined McKinsey & Co in 2003 as an associate in New York and managed to get a transfer to work at McKinsey in London in 2005 when her boyfriend went to study at Cambridge University in England. In 2007, she became VP of business development for American Express. She left Amex in June 2013 and co-founded My Crèche in London as CEO of the pay-as-you-go childcare service. Both OLIO co-founders were mums with young children in North London when they decided to pool together their savings to develop the OLIO app in 2015.

Beijing Institute of Clothing Technology graduate; a former product manager at popular social network Douban, and one of its earliest designers. UGC expert and core member of UCDChina (User-Centered Design China), a community bringing in design/research methods from overseas.

The British F1 racing driver and five-time FIA Formula One World Champion Lewis Hamilton has started to promote veganism and sustainable lifestyles, investing in several technology startups that develop solutions in that field.In 2019 he launched  Neat Meat, the British vegan fast casual chain, in collaboration with The Cream Group, UNICEF Ambassadors and early investor in Beyond Meat Tommaso Chiabra. More recently he participated in a Series D funding round backing NotCo, the first Chilean unicorn selling plant-based food and beverage products across Latin America and the US.Hamilton is actively fighting to promote sustainable and eco-friendly practices across industries. In 2019 he also pushed Mercedes-Benz to discuss the possibility of including animal-free interiors in their cars. On that he said: I want to be part of a system that is going to help heal the world and do something positive for the future.”

Roger Federer, the Swiss 20-times Grand Slam tennis champion, has turned into an angel investor while planning his professional life beyond and after his tennis sports career.In 2019, he invested in On, the Swiss running shoe manufacturer for an undisclosed funding amount. Federer currently has no formal role in the company but he’s actively involved in its R&D and product development. “I feel like I can give input on any of the lines, the shoes, anything moving forward. I can give my opinion on anything and On can either take it or leave it. I feel like [with] a major brand like Nike, that's literally impossible. It just wouldn't work,” he has said.More recently, Federer participated in a Series D funding round backing the first Chilean unicorn NotCo, which sells plant-based food and beverage products across Latin America and the US. 

Zero-waste app OLIO is rapidly scaling, letting retailers and households donate or swap surplus food and other goods in local communities in 50+ countries.

Serial entrepreneur Zhang Yiyun is a graduate of South China Institute of Software Engineering, Guangzhou University. Zhang started his first business at aged 13, and made his first million in senior high with an online hacker training platform (100,000 paying members). Koudai Jianzhi is his 5th business venture.

The first in Asia and third in the world to create alternative protein from methane, offering a cost-effective, circular economy solution, producing high-protein animal feed.

Mauro Peixe has been the co-founder and CTO of Heptasense since 2016. The Portuguese national helped to build BPI's banking app when he worked as a software engineer at the major Portuguese bank based in Oporto. He has a master's in Electrical and Computer Engineering from the Higher Technical Institute in Lisbon.

A Computer Science graduate from the High Institute of Engineering of Lisbon, João Matias is currently a head of IT at 360imprimir, which he co-founded in 2013, where he is striving to automate as many corporate processes as possible. From 2012 to 2013, he worked as a software developer at Safira.

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