Pony Ma

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Dimas Prasetyo is the founder and CEO of PesanLab. He graduated with a degree in Medical Technology and Laboratory Science from Yogyakarta Health Polytechnic. He has over eight years of work experience in marketing, operations and management in the clinical laboratory diagnostics industry. He was also a product specialist at Non-invasive Genetic Abnormalities Test in Your Clinic and at Natera Inc. He co-founded Lab Panorama Bandung in 2009 and left in 2013 to become the founder of LabConX that was later rebranded as PesanLab.

Ahmad Karim is the co-founder and CTO of PesanLab. Ahmad has a bachelor’s and master’s in Information Technology from Binus University. He had previously worked for two years in IT for one of Indonesia’s biggest logistics company PT Nusantara Card Semesta. He left the company in 2014 to become one of the youngest team member at PesanLab.

Co-Founder and Lead Designer of PesanLab since July 2014, Thomas Khogeen has studied graphic design at the Faculty of Art and Design at the Multimedia Nusantara University. He won third place for the Young Professional: Digital category at the Illufest in May 2014. He had worked as a recording engineer and graphic designer, before joining his friends to set up PesanLab, previously known as LabConX.

Putry Yuliastutik got the idea to start Kostoom after watching her mother struggling to make ends meet, as a skilled seamstress working from home. She left Bigalia to set up Kostoom to help other homeworkers like her mother. Bigalia was a heavy equipment supply business that was established by Putry and her husband Indra Rukasyah in 2015. Putry graduated in Mathematics at the University of Indonesia in 2011, while working as a graphic designer at a creative digital startup iP Logo Design. She was also a co-founder and branding consultant at iP Logo in Jakarta until December 2013. 

Indra Rukasyah is a co-founder and CTO of Kostoom. He is currently also working as an IT officer at PT Surya Nugraha Nusantara Finance.Indra has been involved in running several businesses with his wife Putry Yuliastutik. He was a co-founder of Bigalia, an online marketplace for heavy equipment in Indonesia that was set up in 2015. Besides Bigalia and Kostoom, he had also worked as a graphic and web designer at another joint enterprise iP Logo Design. Like his wife Putry, Indra was also a graduate in Mathematics from the University of Indonesia.

Gerald Ariff, a co-founder of PT Haruka Evolusi Digital Utama since 2013, recently became the company’s Chief Partnership Officer in November 2016. After spending much of his life in the United Kingdom since 1987, the University of London electronics engineer headed home to Jakarta to work as a research associate in 2001. Gerald later earned a doctorate in Strategic Management at the University of Indonesia in 2007, before joining the Universitas Bina Nusantara Business School (Binus) as a program head in 2011. He still lectures at Binus and the London School of Public Relations in Jakarta.

An Accounting graduate from Indonesia, Novistiar Rustandi went to the US to obtain an MBA and a master’s in Information Systems Technology at the George Washington University.He worked as a manager at PwC in Washington DC for seven years before returning home in 2011 to set up Nextweb Technologies. He was also a director at a startup incubator Jakarta Founder Institute for almost five years. He became a co-founder and the CEO of PT Haruka Evolusi Digital Utama in April 2013. He also lectures at Bina Nusantara University and Surya University during his free time.

Tovan Krisdianto started his career as an auditor at KPMG Indonesia before moving on to work at Schlumberger. After graduating in 2003 from the Prasetiya Mulya Business School with a master’s in Management, he worked as a CFO at PT Trouw Nutrition Indonesia (Nutreco) and also at Coda Payments. He co-founded an online education services provider HarukaEdu in February 2013. He is the CFO of PT Haruka Edukasi Utama. He also runs his own business as the founder of TTT Coaching and Consulting. He had also worked as an associate lecturer at Binus Business School in 2014.

After graduating in 2004 from the Universitas Negeri Surabaya in Indonesia, Rubby Emir worked at various NGOs and social enterprises, including the Red Cross and Rainforest Alliance.In 2014, he co-founded a nonprofit enterprise Saujana, working on environmental conservation and social issues. In 2015, the Saujana team launched Kerjabilitas, a job search platform for disabled people in Indonesia. Rubby is also a senior project manager at the Humanitarian Benchmark Consulting that provides consulting and support services for humanitarian activities.

Ludmilla Williyanti is a social entrepreneur with extensive experience in finance and management. She worked as a finance and accounting officer at a publishing company InsistPress for seven years before becoming a  freelance financial consultant in 2011. In 2014, she helped to establish Saujana, a nonprofit dedicated to solving social and environmental issues. Saujana later developed and launched a dedicated job search platform Kerjabilitas to help disabled people to find suitable jobs in Indonesia. Ludmilla is currently the CFO of Saujana.

Angki Rinaldy Lasimpala graduated in 2006 from the Universitas Gunadarma in Indonesia, with an engineering degree in Information Technology. He worked as a systems engineer for two years before venturing into the world of digital marketing.He has worked at various digital marketing companies, such as Klix Digital, PT Numedia Global, Edge Asia and Alpha Salmon. In 2016, he finally decided to become the CEO of Minutes Barber, which he had been developing since 2015. The booking app for barbers was recently rebranded as Minutes Apps, to cover a wide variety of personal grooming services in Indonesia.

A Physics graduate from the Institut Teknologi Bandung (ITB) in Indonesia, Jimmy Carter built a career in advertising technology. He worked at PT Antar Mitra Prakarsa, also known as M-STARS, as an IT developer and system analyst from 2006 to 2011. Jimmy later joined PT Numedia Global before moving on to homegrown adtech company Adplus as its manager for Research and Development. He left Adplus in June 2016 to become the CTO of Minutes Apps, previously Minutes Barber. Jimmy had teamed up with Angki Rinaldy to develop the Minutes Barber app in 2015.

Albert Lucius has worked in three Fortune 100 companies. After earning a master’s and a bachelor’s in Computer Science in the US, he started working as an analyst at Goldman Sachs from 2008 to 2010.He became a product engineer at Apple Inc for two years, before going home to work for the Boston Consulting Group in Jakarta in 2013. He also acquired two MBAs from the Haas School of Business, UC Berkeley and the London Business School. In 2014, he decided to establish PT Kudo Teknologi Indonesia with fellow UC Berkeley alumnus Agung Nugroho.

An Economics graduate from the University of Tokyo in Japan, Tomonori Tsuji initially worked as a digital marketing consultant at ItoKuro Inc. He later worked in Singapore as a product manager at an online media management company Leapseas Pte Ltd. In 2013, he co-founded the price comparison website Pricebook, with university alumnus Ryoji Mori. Although headquartered in Japan, they decided to launch Pricebook in Indonesia. Tomonori is still on the Pricebook team as the CEO.

Irzan Raditya believes that technology should make people’s lives easier. In 2015, the serial entrepreneur co-founded a virtual concierge service YesBoss in Indonesia, now rebranded as Kata.ai.After graduating in Computer Science from Hochschule für Technik und Wirtschaft (HTW) Berlin in Germany, he co-founded various startups such as Amplitweet, Styyli and superhero-themed clothing line Cape & Fly. He was also the head of mobile products at the food delivery service Lieferando.de and its parent company Takeaway.com. Between 2009 and 2013, Irzan was a bassist and also the international marketing manager for the German band “Not Called Jinx”.

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