E-commerce 3.0

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Prior to co-founding Orange 100, Leng ran a company that provided creative PR ideas to shopping malls. He also worked for Baidu's C2C e-commerce platform youa.com, which was subsequently integrated into leho.com. Leng has significant experience in business operations, marketing, sales and business development.

Ardent Capital is a Thai venture capital fund focusing on e-commerce and fulfilment services. It ran a subsidiary company named Ardent Ventures. In 2016, Ardent Capital merged with Wavemaker Partners. Ardent Capital maintains its portfolio, including Moxy (now Orami) and Snapcart. Ardent Ventures companies include SaleStock that is now managed by Wavemaker.

With a master’s in Commerce and Finance, Marshall Utoyo quickly founded a financial services firm Utoyo & Partners in November 2010. An entrepreneur at heart, he left the firm in January 2013. He had already co-founded a furniture business FASA Works and a coworking hub Conclave in 2012. He exited both in March 2015. The Institut Teknologi Bandung (ITB) graduate returned to the furniture business as a co-founder of Fabelio. Launched in June 2015 with seed funding of US$500,000, the e-commerce furniture company has also secured US$2 million in Series A funds in 2016.

Based in North Sumatra, Wiyono Sumono joined the co-founding team of Indonesian rewards and cashback app Paprika. In 2014, Wiyono and Kalvin Yap were majority shareholders in e-commerce startup Alikolo that later became defunct in April 2015. Both of them had also worked in the timber commodity business and were keen to invest in their own startup Paprika.

Zhang Wei co-founded Shiheng Tech in 2017. The COO of Shiheng had worked at Tesco (China) from 2005 to 2015. He started his career with the supermarket chain as a purchasing assistant for home appliances and climbed up the ladder to become Tesco's purchasing director. In 2015, he founded the sports community and e-commerce platform COSPO. 

Acton Capital Partners is a Munich-based VC that focuses on late-stage investments. The firm invests primarily in the sectors of fintech, marketing and e-commerce and has invested over €350m across the three industries. It has backed prominent companies such as Toronto-based Chef’s Plate and online homemade crafts marketplace Etsy.

Daocin Capital was established in 2015 by Wu Bin, a founding shareholder of NYSE-listed e-commerce site VIP.com. In 2017, Daocin Capital was listed among China's top 30 new equity investment institutions by Zero2IPO Group, a Chinese entrepreneurial and investment services platform.

Founded in 2013 by Ramanan Raghavendran and John Kim, Amasia is a venture capital investment firm based in San Francisco and Singapore. The VC promotes environmental and sustainable innovations that help to reduce consumption, boost recycling and upcycling. Eco-investments include Finch, Treedots and Joro. Finch provides information about a product’s environmental impact to consumers while TreeDots connects grocery suppliers directly with businesses and households. Joro advises users on actionable steps to reduce their carbon footprints.Amasia primarily invests in startups from seed stage up to Series B, but it has also participated in later-stage investments. The VC also aims to encourage conventional offline businesses to go online and optimize supply chain activities. In October 2020, Amasia participated in a $100m Series E round raised by Dialpad, a remote working communication software firm. In September 2021, the VC took a stake in Indonesian fintech Xendit’s $150m Series C round. Tokopedia also joined the Amasia stable in 2016 when the e-commerce platform became Indonesia’s first tech unicorn after the $147m funding round.Other investments include Super, a social commerce platform that improves FMCG distribution to tier-2 and tier-3 cities in Indonesia, online education firm SkillShare and Rainforest Life that acquires and aggregates direct-to-consumer e-commerce brands.

Founded in 1999 by Jack Ma, Alibaba was initially an online B2B platform for small businesses in China. Today it is one of the world’s largest internet companies. Alibaba provides internet infrastructure and marketing platforms for businesses and brands globally to connect with their consumers. Its core businesses include e-commerce, cloud computing, and digital media and entertainment, as it increasingly identifies itself as a data company, rather than as an e-retailer. It is also engaged in building ecosystems of logistics and local services through its invested companies. 

Founded in 2014 by Cao Yi, formerly of Sequoia Capital and Ceyuan Ventures, Source Code Capital currently manages about US$500 million of capital, focusing on early-stage TMT (especially fintech, O2O, e-commerce) investments. Notable investments have included Qufenqi, Meituan, and PPzuche. Source Code Capital is part of the Sequoia Capital China.

Former investment banker Tian Jiangchuan is co-founder of Initial Venture Capital, which focuses on early-stage investment in the mobile internet, O2O, e-commerce and education sectors. She holds a bachelor’s degree in Statistics and Economics from the University of London, and was an associate director at UBS. Tian was born in 1987.

Samos Investments is a private equity investor that works with venture funds and other investors based in Europe and USA. It focuses on European startups that have high growth potential. Its portfolio includes companies in fintech, energy, natural resources, e-commerce, retail and digital media.

Established in Shanghai in 2011, PreAngel Fund has set up six funds with a total of RMB 600 million in assets under management. So far, the firm has invested RMB 300 million in over 300 Chinese and American tech companies in the fields of mobile internet, hardware, healthcare, finance, insurance, e-commerce, sports, among others.

Ellipsis Technologies provides startups with strategic, commercial, financial and operational advising. It identifies new seed ventures from IT and e-commerce startups, offering mentoring and investing (direct and sweat equity). It also helps SME and big corporations in their digital transformation.  Its founder and CEO is Marc Costacela, one of Atomian’s advisors. 

A coffee geek, Robin Boe is a collector of coffee-machines and equipment. Robin also exports coffee beans from his hometown Medan to other parts of Indonesia. Being a son of an entrepreneur, entrepreneurship is part of Robin’s DNA. He has a bachelor’s in Commerce from the Sekolah Tinggi Ilmu Ekonomi STMIK Mikroskil in Medan.Robin co-founded the speciality coffee shop Otten Coffee in October 2012 and expanded it into an online e-commerce platform for coffee lovers in April 2014. He is also the CEO of PT Agrinusa Mitra Kopindo where he has been working since May 2009.

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