Sustainable Food Ventures

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Rubén Sánchez Martín majored in Computer Engineering at the University of Salamanca and has an MBA from the European Business School in Madrid. In 2017, he joined the Endeavor Scaling Entrepreneurial Ventures program with Harvard Business School.Based in Salamanca, he is the founding partner of Socio that has been operating two women-only fitness centers Curves since 2006. In 2009, he established Chocolat Factory. While running the businesses, Sánchez had been working at IT group GPM Innovación since 1998. He left GPM and closed down his chocolate delicatessen in 2012 to focus on Beonprice as co-founder and CEO.

Edwin Widjonarko spent almost 6 years working as a research assistant at the USA’s National Renewable Energy Laboratory and at University of Colorado Boulder. In some of the projects he worked on, Widjonarko contributed to the development of new generation solar panels. In 2015, he left the research sphere to join Intel Corporation as a technology development process engineer. He stayed on until 2018, when he left Intel and returned to Indonesia to establish Xurya, a solar power company. Working with longtime friend Gusmantara Himawan and former East Ventures associate Philip Effendy, Widjonarko now works as Xurya’s director of technology.

AddVenture is a Russian VC fund investing internationally. The firm has US$120m under management, participating in funding rounds with an investment range between US$1m and US$10m. The firm’s portfolio comprises 23 investments and five exits.AddVenture's investment criteria focus on local services, marketplaces, SaaS, food-tech and health-tech startups.

Alison Gelb Pincus is an entrepreneur who co-founded One King’s Lane, a direct-to-consumer home decor company which was sold to Bed, Bath & Beyond, and more recently, sustainable packaging start-up kari.earth. She is also an angel investor and founder of Short List Capital, a San Francisco-based early-stage VC collective run by women.  Short List Capital currently lists 20 companies in its portfolio, which has a focus on investing in e-commerce platforms with healthy, user-friendly or sustainable products. Gelb Pincus’s recent investments included participation in the May 2020 $5.3m seed round of US cookware maker Caraway and a 2015 investment in US-based unicorn Diamond Foundry, the first certified carbon-neutral lab-produced diamond manufacturer.Alison Gelb Pincus was married to Mark Pincus, the co-founder of Zynga and a founding investor in Facebook, Snapchat, Twitter, and Xiaomi.

Chris Bone is co-founder and CEO at UK-based Modulous, the first end-to-end generative design and delivery solution for affordable, sustainable and modulized housing, where he has worked since 2018. He is simultaneously director and co-founder at engineering consultancy Optimise, based in London and Dubai, where he has worked since 2012 and where the concept for Modulous was conceived. Prior to these, Bone was CEO at engineering company Bone Steel from 2008-10, founder and director at Globalsport from 2005-8, and founder and managing director at Safe Consulting, part of engineering consultancy WhitbyBird from 1999-2004.  His experience has included working on major projects, including Wembley Stadium, BBC Broadcasting House and the Royal Ballet School, as well as designing a process for automating  fire protection for steel buildings.  

Markus Cosmann is co-founder and Chief Revenue Officer at UK-based Modulous, the first end-to-end generative design and delivery solution for affordable, sustainable and modulized housing, where he has worked since 2018. He was simultaneously a director  at engineering consultancy Optimise, based in London and Dubai, until 2020, where he had worked since 2012, and where the concept for Modulous was conceived. His construction project credits include the Oslo National Museum and the German and Swiss Pavilions at Dubai Expo 2020. He previously worked in management for six and a half years in Copenhagen at Danish civil engineering company Ramboll, and has an extensive background in fire engineering in his native Germany and the UK, both in research and commercial projects. Cosmann is a certified civil engineer, graduating from the Ruhr University Bochum in Germany.

Shell Foundation is the not-for-profit investment arm of the global energy giant Shell.  Based in London, the foundation was set up in 2000 to invest in social and environmental impact companies, including startups with the potential to reach out to over 10m low-income consumers and achieve financial viability within 10 years. The foundation mainly invests at the pre-seed and seed funding stage and currently has 77 startups in its portfolio. In January 2021, it joined the $790,000 seed round of African agritech social enterprise AgroCenta and also gave a $350,000 grant to sustainable mobility platform Easy Matatu in Uganda.

Willy Haryanto has a degree in Computer Science from Purdue University, USA and a master’s in Information Technology from the University of Melbourne, Australia. He acquired computer programming and software development skills as a manager for telecommunications company Indosmart between 2006 and 2009.After his master’s, he co-founded food delivery website Klik-Eat with fellow Purdue graduate Michael Saputra. They sold the company and went on to establish meal subscription startup BlackGarlic, where he serves as CTO.

Lever VC was founded in 2018 by Nick Cooney, an early investor of Beyond Meat and Memphis Meats. He is also the co-founder of Good Food Institute. Lever has currently invested in 14 startups from the US, Europe, Asia and Latin America.Focused on investments in early-stage alternative protein companies, the firm announced the first close of its Lever VC Fund I in August 2020, with its fourth close at $46m in April 2021. The final close will be completed by June 2021. Investors in the fund include NFL and NBA athletes, British nobility, food businesses, alt-protein companies and family offices as limited partners.In June 2020, Lever launched a $28m joint investment fund and accelerator to invest in Chinese plant-based and cell-cultivated meat and dairy companies. The Lever China Alternative Protein Fund will invest RMB 40m in alt-protein companies in mainland China over the next four years.

UOB Venture Management is a private equity firm backed by the United Overseas Bank (UOB). It invests in growing companies at their expansion stages, with special focus on the Southeast Asia and China markets. Its portfolio is diverse, ranging from food and health companies to petrochemicals and tech businesses like Giosis (which operates e-commerce site Qoo10) and AI-powered marketing service startup Appier.

Jonathan Neman is a co-founder and co-CEO of USA healthy-eating restaurant franchise Sweetgreen. As co-CEO, he has managed the salad chain since opening its first outlet in 2007, raising more than $470m in VC funding in the process. Neman is also an investor in various F&B startups, such as frozen food maker EatPops and Indonesian coffee chain Kopi Kenangan.

With New Hope Group, one of China’s biggest agriculture and food businesses, as its cornerstone investor, HosenCare Brothers had operated as a PE arm within the group for nearly a decade. In 2017, it began to operate under its current name. It currently manages assets worth more than RMB 3bn, and mainly invests in sectors of medtech, healthcare, biotechnology and smart manufacturing. 

Established in 2011, Fenox Venture Capital (now Pegasus Tech Ventures) is a Silicon Valley-based venture capital firm. It has offices across seven countries, including Japan, Indonesia, and South Korea. Its investment portfolio includes Memebox, Tech in Asia and 99.co. In Indonesia, the firm has invested in HijUp, BrideStory, Jurnal and Alodokter. Other notable investments include Airbnb, 23andMe, and Robinhood.The VC firm is the organizer of the Startup World Cup, a global pitching competition for tech startups that offers a grand prize of $1m in cash investment.

With a bachelor’s in Computer Engineering from the University of Salamanca, Emilio Galán is an experienced software engineer. He has worked as a developer at various companies including Telefónica for over three years, before joining GPM group’s Gestores de Proyectos Multimedia as a business manager in 2007.Galán and Rubén Sánchez Martín left GPM in 2012 to establish Beonprice. Both co-founders have completed business courses including an MBA from the European Business School of Madrid, the Ignite Programme at the Judge Business School, University of Cambridge UK and the Endeavor Scaling Entrepreneurial Ventures program with Harvard Business School.

Aulia Halimatussaidah, aka Ollie or LLIA, is a writer, blogger and entrepreneur. In 2003, she started her own blog Salsabeela, writing about her personal life and a variety of topics including entrepreneurship and publishing. She graduated in Information Technology from Universitas Gunadarma in 2004 and worked in web development for Plasmedia before launching various ventures like social mobile games.She was also the MD of Indonesia's first online bookstore Kutukutubuku for over 10 years until it was closed in 2016. Together with co-founder Brilliant Yotenaga, she established advertising firm Zetta Media, self-publishing platform NulisBuku and storytelling platform Storial.

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