US Farmers

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Dutch-born Rosa Goslinga has spent most of her career working in Africa and speaks five languages, including Swahili. She graduated in business, economics and international development at the University of Amsterdam in 2004. She also completed a master’s in political economy of development at the School for Oriental and African Studies (SOAS) in London in 2005.In 2006, she worked as an economist at the Ministry of Agriculture and Animal Resources in Rwanda where she realized there was an urgent need for small-scale farming insurance to protect the local farmers’ livelihoods against natural hazards.In 2008, she joined Syngenta Foundation for Sustainable Agriculture (SFSA) in Kenya, where she initiated a pilot Kilimo Salama in Nairobi as program director. The program was a success, starting with 185 farmers taking up index insurance and growing to be the largest in Africa with over 185,000 participants. Goslinga also met and started working with Thomas Njeru, the lead actuary for UAP Insurance for the Kilimo project.In 2013, with investors backing her project, she developed and patented a system and method for providing a site-related weather insurance contract. She left SFSA in 2014 and went on to set up Kenya’s pioneering insurtech Pula with Njeru as co-founder in 2015.Both are now co-CEOs of the Nairobi-based startup, education and helping over 4m small-scale farmers to protect their livelihoods from environmental hazards with tailor-made micro-finance and insurance products.

Jala’s hi-tech sensors will boost Indonesia’s seafood output by helping the fishery industry to operate more efficiently with accurate real-time data analytics.

Indonesian agritech pioneer Crowde has battled competition to stay ahead by pivoting from crowdfunding farming projects to channeling institutional lenders’ funds into agricultural loans. 

Tanijoy empowers farmers by connecting them to land, financial resources and markets, thereby improving their livelihoods while boosting local food production.

Nongfenqi is the biggest financial services platform in China that loans exclusively to farmers.

Helping small-scale organic farmers run sustainable businesses, POD offers direct e-commerce sales with related support and precision farming tools to boost crop yields and profitability.

Yohanes Sugihtononugroho is an experienced serial entrepreneur who started his first venture, a shoe manufacturing company, while reading his degree in Business at Universitas Prasetiya Mulya, Indonesia. As a student, he had also established agricultural and fashion-related businesses and continued to do so after graduation. His current venture is Crowde, a crowd investment platform connecting farmers and individual investors. Yohanes holds a Professional Development Certificate in Entrepreneurship from Stanford University.

Sanny Gaddafi has been a technopreneur since graduating in 2004 from Universitas Bina Nusantara, Indonesia. He launched a social media platform FUPEI that offered local language options to Indonesian users. He also launched other social media ventures and eventually closed FUPEI in 2012. A chance meeting with French agronomist Mathieu Le Bras led to the development of an SMS-based information network for farmers and the creation of 8villages. Sanny became the CEO when Mathieu exited and moved to the UK.

Hanna Keraf’s career reflects her focus on helping underserved communities in her birthplace Flores, Indonesia. After earning a bachelor’s in Business Administration at Japan’s Ritsumeikan Asia Pacific University, she worked for NGO Swisscontact, that encourages economic development by supporting local businesses. She then moved on to work for Sahabat Cipta Foundation, an NGO focusing on supporting local farmers.In 2014, she joined Azalea Ayuningtyas and Melia Winata to establish Du’Anyam, a social enterprise that aims to empower women through wicker crafting.

With a computer engineering background, Zheng Junde was formerly general manager of Proxim Wireless Corporation in the US. Zheng has 30 years of working experience in the US, mainland China, Hong Kong and Taiwan, and is now chairman of Ziztour and co-chairman of China Fortune Investment.

Alihan Tjohjono, also known as Ming, is a veteran businessman with experience in agribusiness. After earning his bachelor’s in Business Administration at the University of Wisconsin-Madison, USA, he worked in Singapore for the Sumitomo Trust and Banking Corporation. He returned to Indonesia in 2001 to assume the role of executive director of cosmetics manufacturer Astoria. In 2008, he became the CEO of Prima Agri Tech, an agrochemicals manufacturer. His latest venture, Karsa, is a social platform for farmers and agricultural stakeholders.

The most popular app and online brokerage of Chinese-speaking investors to trade US- and HK-listed shares is also backed by the legendary Jim Rogers.

A Business graduate from Indonesia’s Universitas Padjadjaran, Regi Wahyu had worked in Marketing and Business Development roles at GE and DuPont before striking out as an entrepreneur. He co-founded Mediatrac Sistem Komunikasi in 2010. He was also the chairman for communications agencies Isobar and Posterscope for over three years before selling out to Dentsu Aegis Network in 2014. Mediatrac was rebranded as Dattabot and Regi became its CEO in 2015. Dattabot started a data analytics project for local farmers, spinning it off in 2014 as a social enterprise CI-Agriculture that owns HARA.

Liris Maduningtyas graduated in 2014 with a degree in Electrical Engineering from Universitas Gadjah Mada, Indonesia. She had worked as an assistant teacher for a program run by the university and Schneider Electric. After finishing her final year project at Chevron, she joined Schlumberger as a field engineer stationed in Riau, Indonesia. Liris left a year later to join fellow UGM graduates to establish electronics startup Atnic. Liris managed the marketing and financial affairs of Atnic that created Jala for shrimp farmers, and was promoted to CEO of Jala in 2018.

After graduating from Institut Teknologi Bandung with a degree in business, Andi Taufan started work on palm oil projects for IBM,  traveling around Indonesia and meeting local farmers who were struggling to get small loans for their businesses.He left IBM and started Lembaga Keuangan Mikro (Micro-Finance Institution) to help rural business owners in 2010. Armed with a master’s in Public Administration from Harvard University in 2016, Andi managed to secure VC funds and transformed the original microloans co-operative into PT Amartha Micro Fintek, a P2P micro-lending platform.

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