E-commerce 3.0

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ENJOY has become the online brand synonymous with Chinese middle/upper-class lifestyle shopping, with its sleek design and curated selection of must-have gourmet and home items.

After graduating from Tsinghua University in 2008 with a bachelor’s degree in Automotive Engineering, Xia worked as head of R&D of a new energy control system at the GAC Automotive Engineering Institute. In 2014, he co-founded Xpeng Motors.

Argentinian native Jorge Araujo Müller is co-founder and investor at Psquared, Spain’s first flexible workplace management and design company, Psquared, for hybrid workspaces, where he has worked since its foundation in April 2019.  Psquared is a spin-off of startup innovation hub CoBuilder, founded one year earlier and which Araujo co-founded.  He has several other roles. Since 2020, he is a co-founder at startup development agency We Are Grit and advisor of a talent agency for Latin Americans in Spain, Base España. He is also an investor and advisor at e-commerce recruitment agency RSV Outsourcing. Araujo also holds part-time educational roles, speaking on innovation at Barcelona’s ESADE institution to MBA students and as a mentor at Mexico’s chapter of the MassChallenge accelerator. Earlier, Araujo worked as a business advisor to the digital agency JustDigital, and was co-founder and sales director at the digital talent agency Bandit, for a year. Before that, from 2012–2016, he was CSO and co-founder of Barcelona-based startup Nubelo – a tech recruitment agency for freelancers – until it was acquired by Freelancer.com.  Prior to this, Araujo worked for two years as a business researcher at JP Morgan Chase and for almost two years at West Side Consultants, both in Argentina. Araujo holds a business administration qualification from CEMA University, Buenos Aires.In 2013, Araujo and his brother were named in Forbes Argentina’s 30 Promesas list of young entrepreneurs. 

East Ventures co-founder Willson Cuaca graduated from Bina Nusantara University with a bachelor’s degree in Computer Science. He worked at Singapore-based Red Sentry, a cyber security and network performance optimization company. In 2010 he co-founded East Ventures, a seed-early stage venture capital firm. That same year, he also co-founded Apps Foundry, a mobile company that developed the e-reader app SCOOP, among other things.

Mikhael Geary Undarsa is armed with both IT skills and business administration experience. He graduated in 2007 with a bachelor’s in Computer Science and Business Administration from Simon Fraser University in Canada.He then worked as a business analyst at HSBC Canada for almost a year before moving on to join IBM Canada as an IT specialist. After three years working on web-based commerce projects, Mikhael returned to Indonesia to join PT Phase Solusindo  and Tiket.com. He left PT Phase to become Tiket.com’s Chief Communication Officer.

China’s largest online parenting community Babytree is the first to identify the core needs of (new) mothers: gain parenting knowledge, socialize, record and share, shopping.

Local artisans, often little known, get to reach new markets, thanks to this online marketplace that also offers them promotional events and a loan program.

Formerly an online healthcare platform, Konsula has transformed into Lemonilo and is serving up healthy alternatives to popular Indonesian comfort foods and snacks.

Welly Huang is a web developer with a degree in Information Technology from STMIK Mikroskil, Indonesia. He started working as a web developer at Mikroskil while at university. After graduating in 2014, he established a web development agency CelsiusTech that was closed down a year later. Welly joined Kalvin Yap to develop rewards app Paprika and also worked for seven months as a development team lead at Medan’s e-tailer Otten Coffee in 2015.

Serial entrepreneur Huang Pu (Pitt) is based in China and exited his first Groupon inspired startup at the age of 25. In 2010, the Xi An Polytechnic University engineer became the CEO of mobile social and gaming app publisher Dingzai Co Ltd. In December 2016, he co-founded e-payments app Pundi-Pundi. Pitt is based in Shenzhen as CTO and COO of Pundi X, incorporated as Wokoworks Private Limited in China.

Zhang graduated with a master’s degree in Remote Sensing and Information Engineering from Wuhan University in 2012. Upon graduation, he joined Huawei Technologies and worked there for six months. Later in 2012, he left Huawei to co-found Geetest with Wu Yuan.

First-time entrepreneur Steve Wirawan graduated in 2009 from Penn State University, USA, with a double major in Marketing and Economics. He then returned to Indonesia and worked as a research associate at Citibank until 2012. He worked as a real estate consultant for over two years before becoming the co-founder and CEO of digital storytelling platform Storial in 2015.

“Beautiful homes don’t have to be expensive” at Dekoruma, an Indonesian home decor e-store for affordable stylish furniture and interior design services.

China’s second largest e-commerce platform after Alibaba, Pinduoduo gained 300 million users through social e-commerce in just three years.

The Shonet harnesses the power of social media influencers to turn users into customers of popular local and international fashion and beauty brands. 

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